The use of drone technology has quite literally elevated landscape project photography. Providing the ability to capture an entire project in one photo with aerial angles, drones also allow photographers to zoom in on specific details of a project with ease. They are sweeping through the landscape design/build industry with trending force.
Drones (also known as unmanned aerial vehicles, or UAVs) can be used to shoot high definition photos and videos, which can be seen and downloaded in real time, all from the ground. Consumer level drones are capable of capturing 4K HD video, are equipped with GPS and 12-megapixel cameras, and can typically fly for an hour on a single charge.
From the Very Start of the Project
At the start of the design phase, landscape designers/contractors can use a GPS-equipped drone to scan a job site from above.
As the project develops from the design phase into construction, the drone can be used to take progress pictures and monitor the field production of the job. An occasional flyover can also help your project manager and/or designer identify and address any problems that may arise. From a marketing stand point, these progress pictures can help you down the line as you prepare “before” and “after” pictures for your project case studies. If your business has an active social media presence, a drone-captured live stream video can be an invaluable way to update your followers on your work. This “day in the life” experience of a real landscape construction site helps potential customers understand exactly what developing a landscape entails.
When a project is complete, the drone’s ability to capture the essence of your work is second to none. Whether flying high above for an expansive view of the entire project, or skimming the ground for intimate close-ups, drones offer more vantage points and angles than traditional photography. Elegant fly-through videos place the potential customer into the outdoor living space, enveloping them with the beauty of the landscapes your Western Massachusetts company creates.