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Why Every Small Business Should Consider Drone Videos for Marketing

Are you aware that incorporating video content on your landing page can enhance conversion rates by as much as 80%?

hovering drone


Imagine amplifying that impact with the inclusion of aerial videography captured by drones. This article will elucidate why drone videos represent a transformative opportunity for your small business marketing strategy.


The Growth of Video Marketing

Video marketing is no longer a mere trend; it has become a fundamental component of contemporary marketing strategies. According to recent data from HubSpot, an astounding 85% of businesses now utilize video as an integral part of their marketing toolkit. The reasons are clear: videos are highly engaging, easily shareable, and have a lasting impact on consumer memory. If your business has not yet embraced video marketing, now is the opportune moment to do so.


The Unique Value Proposition (USP) of Drone Videos

What sets drone videos apart from traditional videography? The answer lies in the unparalleled perspectives they offer. Drones can capture your business from vantage points that were previously either unattainable or prohibitively expensive. Whether an expansive view of your restaurant's al fresco dining area or an aerial overview of your retail establishment, drone videos add a cinematic quality that captivates your target audience.


Tangible Benefits for Small Businesses

Let us delve into the specific advantages:

  • Cost-Effectiveness 

While an initial investment is involved, drones can be a more economical solution in the long term. Eliminating the need for cranes, helicopters, or other specialized equipment translates to cost savings.

The strategic incorporation of well-tagged drone videos on your website can significantly improve your local Search Engine Optimization (SEO). Search engines like Google prioritize rich media, and your local clientele will appreciate a novel view of their community.

  •   Augmented User Engagement

Video content is inherently engaging, but drone videos elevate this engagement to a new level. The unique aerial perspectives drones capture are more likely to retain viewer attention.


Real-world Case Studies

For those who require empirical evidence, consider the following real-world applications:

  • A local pizzeria based in Amherst utilized drone footage to highlight their newly inaugurated rooftop dining space, resulting in a 20% surge in reservations.

  • A local nursery based in the Green Mountains employed a drone video to offer a virtual tour of their extensive plant inventory, leading to a 30% increase in foot traffic.


Initiating Your Drone Video Strategy

You may wonder, "This all sounds advantageous, but how does one initiate a drone video marketing strategy?" Fortunately, you do not have to navigate this terrain alone. There are specialized professionals in drone videography for small businesses who can provide valuable insights and services. A preliminary consultation can set the stage for a transformative marketing campaign.



In summary, drone videos offer unique advantages, including cost-effectiveness, enhanced local SEO, and augmented user engagement. If you contemplate elevating your small business marketing strategy to new heights—figuratively and literally—drone videos present a compelling avenue to explore. Should you be ready to embark on this exciting journey, we invite you to reach out for a consultation. Let us assist you in making your business the focal point of community conversations.