Let's state this article by congratulating you on taking a solidly sound decision of getting a drone real estate video shot. You've spoken to an experienced drone company like Western Mass Drones and they've done a fantastic job in shooting an amazing video for your listing/s and then sending you the high-quality video.
The question you're probably faced with is now what? Granted some drone companies are more expensive than others, but the cost isn't the issue. You need to make sure that whatever asset has been created is put to maximum effect and shown to as many potential homebuyers, and sellers, as possible. For many licensed realtors, that journey of maximizing the video's reach begins and ends on their realtor website. That's a huge wasted opportunity, since, as pretty much everybody knows by now, the world loves video more than anything.
Let's take a look at what other opportunities exist for you to maximize the reach of your drone real estate video.
But First. What Kind of Real Estate Video is it?
Traditionally, when a realtor wanted some really good photos of a listing, they'd call a 'traditional' photographer, who would come down to the listing, take some photos and call it a day. Now though, the expectations of buyers and sellers have progressed to a point where an 'ordinary' video or image is just not going to be enough. =In the years that we've been helping realtors across Western Massachusetts create jaw-dropping drone real estate videos, here are the top 5 kinds of videos that we've shot.
As the name suggests these videos showcase the external landscape and surroundings of the property. Is the house surrounded by woods, how close is it to the main road (or the neighbors' house), and how far is it from the nearest supermarket, hospital, or school? Other questions that are answered by these kinds of videos relate to the property itself - what shape is it, where does the property end and public land begin, and so forth. Videos like these help potential buyers get a feel of the surrounding area and neighborhood, without actually having to visit the listing.
A fly-through is an immersive experience that's as close as you can get to 'virtually visiting' a property, short of being there in person. A good fly-through will take the viewer on a journey that begins at the street, and then proceeds to show all the key features of the house - both interior and exterior. Conducting drone shoots like these requires a skilled pilot since an out-of-control drone careening through a listing is the very last thing anyone wants. That's why our team of FAA Certified Pilots goes through rigorous training regularly to make sure that we're always on top of our game.
An aerial view is pretty self-explanatory - it's a bird's eye view of the property and surrounding area, captured using a drone. These kinds of videos help potential buyers visualize the property in relation to its surroundings, and get an idea about issues like privacy, light, and so forth.
Aerial views are also great for showing potential homebuyers the scale of the property. For instance, if a listing includes acres and acres of land, an aerial view is going to be the best way to show that off.
An interior view is different from a fly-through in that it focuses exclusively on the inside of the house. These kinds of videos are great for showcasing things like the layout of a property, the amount of light that streams in, and so forth.
A 360-degree view is exactly what it sounds like - a video that gives the viewer a complete, 360-degree view of the property. These kinds of videos are great for getting an all-around view of the property, both interior, and exterior.
How to Maximize Reach
So, now that we know what kinds of videos realtors typically create, let's take a look at some of the ways you can maximize the reach of your drone real estate video.
Promote the video through an Online Video Platform
There are several online video platforms that you can use to host your drone real estate video. Youtube and Vimeo are two of the most popular ones, but there are others like Wistia, Brightcove, and so forth.
Boost Organic Search Through Video SEO
Just like with traditional SEO, you can use video SEO to make sure that your video appears as a top result when potential buyers search for something like 'drone real estate video' or 'real estate video by drone'.
Get More Eyeballs Through Video Ads
You can use platforms like Youtube and Facebook to run video ads featuring your drone real estate video. These kinds of ads are great for reaching a targeted audience, and they can be very effective in getting people to watch your video.
Share the Video Through Email
You can use email platforms like Mailchimp and Constant Contact to send out email newsletters featuring your drone real estate video. This is a great way to reach potential buyers who are already on your email list, and it's a great way to stay top of mind.
Add the Video to Your Website
You can embed your drone real estate video on your website, or you can use a platform like Wistia to host your video on your site. This is a great way to make sure that potential buyers who visit your site can watch your video, and it's also a great way to generate leads.
Share the Video on Social Media - Instagram, Facebook, YouTube, LinkedIn, Twitter
You can share your drone real estate video on social media platforms like Facebook, Twitter, and Instagram. This is a great way to reach potential buyers who are active on social media, and it's also a great way to create buzz around your listing.
Use Video in Your Email Signature
You can add your drone real estate video to your email signature, so that every time you send an email, your video is right there. This is a great way to make sure that potential buyers who receive your emails can watch your video, and it's also a great way to generate leads.
Use Video to Introduce Your Team or Your Capabilities
If you're part of a team, or if you have certain capabilities that you want to showcase, you can use your drone real estate video to do that. This is a great way to introduce potential buyers to your team, and it's also a great way to show off your capabilities.
Use the Video to Introduce Testimonials
If you have testimonials from past clients, you can use your drone real estate video to introduce them. This is a great way to show potential buyers that you're credible and that you're trusted by others, and it's also a great way to build trust.
The bottom line is that there are a lot of different ways that you can use your drone real estate video to reach potential buyers, and the sky's the limit when it comes to what you can do. So, get creative, and start thinking about how you can use your video to its fullest potential. Thanks for reading!