In an article published last year in Ted, an energy study conducted found that homes in the US are incredibly energy inefficient. When compared to similar-sized homes in Europe, on average, US homes consume 2x the amount of energy with only homes in Canada consuming more due to the severe climate prevalent for most of the year.
This energy inefficiency contributes to nearly one-fifth of all greenhouse gas emissions in the country. While one main reason for this is the median age of US homes, which hovers around 37 - 40 years old, other reasons for this include a lack of awareness about alternative power options and building codes that are stuck in energy use levels from a generation ago.
While addressing the building codes currently in force in states across the country is a notably uphill climb, as one of the leading drone companies in Western Massachusetts with a deep experience in solar panel inspections and marketing, we have worked with leading solar farms and solar power providers to market themselves better. Through a combination of multiple digital marketing ideas and platforms, we help get the message out to potential homeowners looking to make a difference in the environment and reduce their power consumption levels/bills in the process.
Here are a few of the solar marketing ideas we have used for our clients:
Drone Photography & Videography
The saying that a picture is worth a thousand words is accurate in this aspect since a professionally shot, high-quality video of a drone flight through a solar farm or residential solar panel installations can be incredibly persuasive. Combine the video & image assets with information about the cost-saving implications and the chances of convincing a traditional fossil fuel customer to a solar power one skyrocket.
Website Landing Pages
Too often, solar farms and solar power providers have websites that are nothing more than an electronic brochure. By comparison, take a look at Tesla's website. A potential customer can learn about the company, and its products, order a car, configure it to their own needs, and even see where the nearest service center is, all without leaving the website. A 360° digital agency like Web-tactics, the parent company of Western Mass Drones, can help by creating a landing page for your website that is optimized for conversion and provides an easy way for potential customers to learn about your company
A well-designed solar calculator can provide interested customers with a detailed estimate of how much money they can save by going solar. This calculator should include factors such as the size of the potential customer's home, their average monthly electricity bill, and state & federal tax credits available for solar installations
Solar farms and businesses should have active social media accounts across Facebook, Twitter, and LinkedIn. We use social media to post interesting or helpful articles about solar energy weekly. We also share images and videos of the client's solar farm or business in operation, as well as infographics that explain the benefits of solar energy.
Search Engine Optimization (SEO)
We make sure the client's website is optimized for search engines so that potential customers can easily find them. We then optimize the site with relevant keywords (“solar marketing ideas,” “solar power providers,” etc.), and make sure the site is easy to navigate.
Once the organic SEO marketing aspect is underway, we use pay-per-click (PPC) advertising to place ads on search engines like Google and Bing. PPC advertising allows us to target potential customers who are already interested in solar energy, and we control how much is spent on each ad.
We send regular email newsletters to the client's customer base or subscribers with interesting solar energy articles, images, and videos. We also work with the client to offer special discounts or incentives to customers who switch to solar energy.
We produce blog posts, infographics, and other types of content that discuss the benefits of solar energy. This content is then shared on social media and through email newsletters to attract potential customers who are interested in learning more about solar energy.
Tradeshows and events
We urge the client to attend tradeshows and other events related to solar energy to promote their solar farm or business. If budgets permit, we help them up a booth and distribute information about their company, or enable them to give presentations about the benefits of solar energy.
We list the client's solar farm or business on online directories like SolarQuotes and EnergySage. These directories make it easy for potential customers to find and compare quotes from multiple solar providers.
We work with the client to develop a referral program for existing customers and encourage them to refer their friends and family members. The client works out an offer, a special discount or bonus for customers who refer a new customer, and this can help increase word-of-mouth marketing for the business.
Lastly, we help our clients sponsor a local event or charity that is related to solar energy. This will help raise awareness about the solar farm or business, and it will also show potential customers how the client is actively involved in the community.
These are just some of the many ways solar farms and businesses can market themselves to attract more customers. If you're looking for more ideas, feel free to contact us! We would be happy to help.