By now, it should come as no surprise to anyone in the real estate business that listings with video see a gigantic bump in inquiries, we're talking as much as 403% according to a study published by Inman a few years ago.
But, if you're still on the fence about spending on creating real estate videos for your listings or you're not sure what kind of videos to produce, we've got you covered. Here are 13 types of videos, drone real estate videos and general ones to get the leads rolling in.
Overview Video:
This type of video is perfect for giving potential buyers a feel for the property and the surrounding area. It's a great way to set the tone for the listing and give people a sense of what it would be like to live there. Ideally, an overview video should be short and sweet so that the potential home-buyer can quickly get all the essential facts needed to potentially shortlist the property from among the many others they're reviewing.
Neighborhood Video:
People want to know what the neighborhood is like before they commit to buying a property. A drone video is an innovative way to show off all the great things about the area surrounding the listing, how the neighbors live, how well the street is lit, how accessible the main roads are etc. All the little things that go into making a neighborhood a great place to live.
Amenities Video:
Is there a pool? A gym? A community garden? Whatever the amenities are, potential buyers will want to see them before they make a decision. A drone video is the best way to show off all the great features of a property.
Floorplan Video:
People love being able to visualize the layout of a property before they buy it. A floorplan video is a way to do just that. It's a great way to give potential buyers a sense of the flow of the property and how they would be able to use the space. Pair this video with some basic interior decorating ideas, either from your research or when working with an interior design company, and you've just taken a huge step forward in helping the potential buyer better visualize how their future home might look and feel.
Walkthrough Video:
A walkthrough video is a wonderful way to show potential buyers what it would be like to live in the property. It's a great way to give them a sense of the layout and the flow of the space. How far is the children's room from the master bedroom? How accessible is the kitchen to the rest of the house? How easy is it to get inside the house from the garage with an armful of groceries? These are all examples of valid questions that homeowners might have.
A Virtual Staging Video:
If a property is vacant, a virtual staging video is a perfect way to show potential buyers what it could look like furnished. It's a great way to give them an idea of how they could use the space and what it would feel like to live there.
A Before-and-After Video:
If a property has undergone renovations, a before-and-after video is an interesting way to show off the results. It's a great way to show potential buyers what the property looked like before and how it looks now.
Construction Progress Video:
For properties that are still under construction, a construction progress video is how to keep potential buyers updated on the progress. It shows them how the property is coming along and what to expect when it's finished.
'About Me' Video
One of the best methods to give potential clients a sense of who you are and whether they'd like to work with you is to create a film about yourself. Include a headshot, any honors or prizes you've received, client testimonials, and, most importantly, your contact information.
Client Testimonial Video
A great way to build trust with potential clients is to show them what others have had to say about working with you. A short video featuring a satisfied customer can go a long way in convincing potential buyers that you're the real estate agent for them.
A 'Just Sold' Video
A just-sold video is a great way to show potential buyers that you're an active and successful real estate agent. It's a way to show them that you're selling properties and that you're good at it.
A 'Just Listed' Video
A just-listed video is a great way to generate interest in a property. It's a way to show potential buyers that you have a new listing and that you're excited about it.
An Open House Video
An open house video is a great way to show potential buyers what it's like to attend one of your open houses. It's a way to give them a sense of the atmosphere and the energy of your open houses.