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A new perspective: drones and real estate

Until recently, if a realtor needed aerial photography of large properties there were two not great options, using a grainy Google satellite image or hiring a very expensive chartered helicopter.

real estate drone photographyUnmanned aerial vehicles, or drones, are quickly opening the options for aerial photography. As an industry, drones are rapidly expanding accessibility by providing a more comprehensive picture at a much lower cost. They are transforming the way realtors sell property and becoming an essential tool for marketing.

Video and photography created by drones is used to showcase high-end real estate and large plots of land as well as to provide important data for developers on the property itself.

In commercial real estate, drones with infrared cameras can show a structure’s heat mapping and target areas of heat loss on a building. With new development areas, these cameras can show important details such as ground water locations and land features that aren’t visible to the human eye.

Companies like Web-tactics' know the value of this new technology. Our company provides a wide range of drone video and photography services working within the real estate and commercial development industries. Combining images from infrared drone video with measurements taken on-ground, they provide civil engineers and developers with much faster and more accurate data than previously was attainable.

Drones aren’t just for outdoor photography either, smaller drones can be flown indoors creating virtual walk-through tours and stunning views of the property exterior and yard. Interior drone photography and videography allows real estate agents to provide potential buyers an in-depth home or building tour regardless of location or accessibility.

This has become a consideration for many Western Massachusetts clients in the market for luxury homes, where generally shopping and researching is done online first. These virtual tours are quickly becoming the way people shop for homes now. Realtors, brokers and customers can save time by virtually touring properties first.

Since the passage of Part 107, pilots can get certified to fly up to 400 feet above private property provided the pilot is not flying over a populated area or out of sight. This has opened the possibilities for increased drone usage in an ever-expanding area.

Drone photography and videography provides an affordable alternative marketing tool to the real estate industry. Today, high quality photography, videography, and surveying is accessible in a way that could only have been wished for five or ten years ago.